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Jen Koenig's avatar

I find this facinating, but also wonder if the new cultural cache is backfiring. The old class markers had the advantage of bestowing those who held them with traits that may be somewhat neurotic, but ultimately advantageous. The dogged pursuit of higher education, fitness and food obsessions, the ability to track minor social etiquette queues all worked well in advancing one in career or helping one to marry well or both. So being a Cross-Fit, paleo, PhD who is obsessed with 4am wake ups, recycling and driving a Tesla may make you an annoying virtue signaler, it also probably makes you an effective Creative Director or owner of a yoga studio.

The new ettiquette seems to be backfiring. The obsession with equality of outcome over equality of opportunity destroys hard won social gains for some, while benefiting others, causing infighting and disharmony. The increasing loss of any sexual norms (they are oppressive!) is spiraling into increasing hookup culture, medicalization of children under the guise of "gender affirming care" and the further disintigration of marriage and family, an area that was holding strong for the upper classes while the working class has been losing ground for decades. (aka Douglass Murray's "Coming Apart") Concern for the environment has turned into Doomsday Nihlism and is shutting down investment in promising technological solutions like desalinaztion or nuclear power. The fetishization of mental illness has led us down a path of elevating serious disorders into badges of honor. Victimhood over achievement, weakness over strength.

None of this makes you a better member of the upper class. These new cultural signifiers are disintigrating the very markers of success they are supposed to be signaling.

As an anecdotal add-on to my theory, I admit to being a bit of a foodie and also have celiac so I occationally hop into high end specialty markets like Whole Foods or Fresh Market for items I can't find in regular grocery stores. The clientele there was the epitome of the MPC and while there were often some annoying people, they were generally the Beautiful People(tm). Thin, above average attractiveness, dressed in expensive clothes, hair perfectly done, manicured nails... they looked great in yoga pants! Just imagine the exact opposite of People of Walmart.

In the past few years I have noticed.. a change. More disheveled apperances. People whose gender I couldn't really guess. Skin marked with scabs, chipped nails, more obesity. They were still paying $4 for an heirloom tomato and piling into Lexus and Teslas in the parking lot, so I don't think this was a different class of people, just that the class of people had changed. I don't think it's just me. I mentioned this to my husband and he said I was imagining it, but then we stopped into a local high end neighborhood Whole Foods for some gluten free tortila wraps on our way home from his wealthy co-workers BBQ party one evening and he was looking around the store all wide eyed. Then in car said "My bad. WTF!"

Anyway, just a theory. Thanks for the article.

Cynthia's avatar

Another interesting piece, and I hope you delve more into this. My son, who has just graduated from Stanford with a humanities degree, said that unless you're doing a STEM degree, the entire purpose of the four years was to teach the students proper etiquette you'll need as a member of the managerial class, and that individual subject matter was very much secondary.

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